c94483n53_BLEND
Fuse modern design principles with the heritage and craftsmanship of winemaking.
Blurring the lines between tradition and modernity, we crafted a bold and unconventional packaging design for Blend Wine’s latest release, @c94483053. This newborn brand brings a fresh perspective to wine culture, challenging norms with a visual identity that embraces the raw, structured aesthetic of brutalist design.
The Challenge
Create a label that disrupts conventional wine packaging while maintaining a premium appeal.
Develop a visual language that balances simplicity and complexity, drawing the viewer into a layered, immersive experience.
THE SCOPE
→ Graphic Design
→ Packaging Design
our approach
✹ Embraced brutalist graphic design, incorporating stark typography, asymmetrical layouts, and high-contrast elements to create a visually striking label.
✹ Designed a packaging system that forces the eye to oscillate between bold simplicity and intricate detail, mirroring the duality of tradition and innovation in wine production.
