VIVE ⎯ nootropic ENERGY DRINK
Optimizing Experience: Brand & UX Evolution for Nootropics
For the re-launch of VIVE, we worked as marketing and brand consultants over a three-month period, refining their digital presence and enhancing their brand identity to better communicate the unique benefits of their products.
The Challenge
Optimize the Shopify eCommerce experience without a complete redesign, ensuring a seamless and intuitive user journey.
Expand the visual identity to create stronger ingredient recognition and reinforce the brand’s positioning in the wellness space.
Elevate the brand’s photography to evoke a modern, dream-like aesthetic that reflects the effects of the nootropics—whether activating or calming.
Clarify the brand message, which had become diluted due to inconsistent messaging and multiple conflicting approaches, causing brand confusion.
THE SCOPE
→ Website Audit
→ Web Design
→ Launch Campaign
→ Social Media Strategy
our approach
Through thoughtful brand strategy and visual enhancements, we positioned the nootropic brand for a compelling re-entry into the market, ensuring a seamless customer experience and a more engaging brand story.
✹ Conducted a full audit of the Shopify eCommerce experience, implementing strategic UX optimizations to improve navigation, conversions, and overall usability.
✹ Designed a custom icon set and infographics to enhance ingredient transparency and strengthen brand recognition across packaging and digital touchpoints.
✹ Enhanced existing product photography by integrating bubble elements and refined graphics, creating a fresh, ethereal look that aligns with the brand’s essence and the effervescence of their nootropic drinks.
✹ Refined and streamlined the brand messaging to ensure clarity and consistency, eliminating conflicting narratives and reinforcing a cohesive brand story that resonates with the target audience.